CD Tesis

Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepercayaan Dan Loyalitas Donatur untuk menunaikan Zakat, Infak Dan Sedekah (ZIS) pada Dompet Dhuafa Riau

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This study aims to examine the effect of Promotion and Service Quality on Trust and Loyalty of Donors to fulfill Zakat, Infaq and Sedekah (ZIS) on Dompet Dhuafa Riau. This research used a questionnaire with 312 respondents of donators of Dompet Dhuafa Riau as the sample from a population of 1,420 individuals. Variable measurement used a Likert scale technique with a value scale from 1 to 5. To analyze between variables X1, X2 to Z through Y, the writer used path analysis statistical techniques (path) and to test the level of significance, the writer processed with the statistical program application called SPSS.
The results of the study concluded that: 1) Promotion has a positive and significant effect on loyalty. 2) Service quality has a positive and significant effect on loyalty. 3) Trust has a positive and significant effect on loyalty. 4) Promotion influences loyalty through trust. 5) Quality of service affects loyalty through trust.
Key words: Promotion, Service Quality, Trust, and Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 220 (0040)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xiii, 135 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 220 (0040)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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