CD Tesis

Analisis Pengaruh Lifestyle Marketing Terhadap Keputusan Pembelian Dan Kepuasan Konsumen Smartphone Apple Pada Mahasiswa Magister Manajamen Pascasarjana Universitas Riau

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This study aims to see and know the direct and indirect effects of lifestyle marketing on decisions and satisfaction with buying Apple smartphones. In this study the population was 126 postgraduate management masters at the University of Riau, using the Smart-PLS sampling technique which will be used non-random sampling technique where the researcher determines the sampling by determining specific characteristics that fit the research objectives so is expected to answer the research problem.
The results showed that Self Concept and Indulgence had a positive and significant effect on Apple's smartphone purchase decision. While the value of Luxury and Admired does not affect the purchase decision. In the next test Self Concept and Indulgence have positive and significant effect on purchase satisfaction. However, Luxury and Admired have no effect on purchase satisfaction. Finally in this study it is known that purchasing decisions have a significant positive effect on Apple smartphone consumer satisfaction at Riau University in Pekanbaru.
Keywords: Lifestyle Marketing, Apple Smartphones, Purchasing Decisions and Consumer Satisfaction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 220 (0041)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xi, 95 hlm,; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 220 (0041)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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