Image of Pengaruh Citra Partai Pendukung Dan Promosi Politik Terhadap Keputusan Memilih Calon Legislatif Partai Golkar Dimoderasi Oleh Tingkat Kepercayaan Masyarakat Pada Pemilihan Legislatif Tahun 2019
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Pengaruh Citra Partai Pendukung Dan Promosi Politik Terhadap Keputusan Memilih Calon Legislatif Partai Golkar Dimoderasi Oleh Tingkat Kepercayaan Masyarakat Pada Pemilihan Legislatif Tahun 2019

Competition among legislative candidates in fighting for public votes is very
high in the 2019 general election. Where each legislative candidate must be able
to compete with fellow legislative candidates from the Golkar party, as well as
with other parties. For this reason, there needs to be a role in the image of
political parties as well as good political promotion, so that people have the
desire to elect candidates from the Golkar Party, especially Elected Cadre of the
Golkar Party. Based on these problems, this study aims to determine the effect of
the image of the Supporting Party and Political Promotion of the Decision to
Select a Legislative Candidate for the Golkar Party Moderated by the Level of
Public Trust in the Legislative Election in 2019 ..
This research was conducted on the Legislative Candidates for the Golkar
Party, specifically Elected Cadre of the Golkar Party. the number of samples used
was 99 people. data collection techniques using questionnaires, and data analysis
using moderated regression analysis (MRA) using Warpls.
The results showed that: 1) There was an influence of the party's image and
promotion of the decision to choose Elected Cadre of the Golkar Party. 2) There
is an influence of party image and promotion on the decision to choose Elected
Cadre of the Golkar Party moderated by Trust.
Based on the results of the study, the Golkar party must be able to overcome
the problem of party image and promotion, and increase public confidence.
Key words : Party Image, Promotion, Trust, Voting Decision

Ketersediaan
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Perpustakaan Universitas Riau 10 03. 220 (0065)
10 03. 220 (0065)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
10 03. 220 (0065)
Penerbit
Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen.,
Deskripsi Fisik
x, 115 hlm,; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
10 03. 220 (0065)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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