CD Skripsi

An Analysis Of Code Mixing In Indonesian Television Advertisements

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Abstract: This research investigates the forms of code mixing between
Indonesian and English and vice versa in Indonesian television advertisements. The
limitation of this research was on the use of code mixing in cosmetic product which
occurred in Indonesian Television advertisements. The technique used to collect the
data was documentary technique means reading, studying, and analyzing all the data.
This research was conducted by using content analysis methodology, with the code
mixing being identified, noted, analyzed and finally categorized into the framework
developed by Hoffman who proposed the types of code mixing: intra-sentential code
mixing , intra- lexical code mixing and a change of pronunciation. A data of 16
cosmetic advertisements are used in analyzing code mixing. The advertisements are
gotten from some kinds of cosmetic brands, such as Biore, Garnier, Lakme 9to5,
L’oreal Paris, Marina, Maybelline New York, Nivea, Pond’s, Purbasari, and
Wardah. The result showed that the most frequently used code mixing form in
Indonesian television advertisements was intra-sentential code mixing 15 Data
(84%), followed by intra-lexical 1 Data (6%), and a change of pronunciation (not
found).
Keywords: code mixing, types, sociolinguistic.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

05 05. 120 (0052)

Penerbit

Pekanbaru : Universitas Riau – FKIP – Pendidikan Bahasa Inggris., 2020

Deskripsi Fisik

vii, 45 hlm.; ill.: 29 cm

Bahasa

English

ISBN/ISSN

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Klasifikasi

05 05. 120 (0052)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PENDIDIKAN BAHASA INGGRIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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