CD Skripsi

Pengaruh Inovasi Produk, Harga, Kualitas Produk Terhadap Kepuasan Konsumen Melalui Keputusan Pembelian Pakaian Batik Di Kota Pekanbaru

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This research aims to find out, (1) the effect of product innovation on
purchasing decisions, (2) the effect of price on purchasing decisions, (3) the influence
of product quality on purchasing decisions, (4) the influence of purchasing decisions
on consumer satisfaction, (5) the influence of product innovation on consumer
satisfaction through purchasing decisions, (6) the influence of price on consumer
satisfaction through purchasing decisions. The object of this research is batik
clothing consumers in Pekanbaru City. His research used SPSS as a data analysis
method. Based on the results of testing, Product innovation has a positive and
significant influence on purchasing decisions, Price has a positive and significant
influence on purchasing decisions, Product quality has a positive and significant
influence on purchasing decisions, Purchasing decisions have a positive and
significant influence on consumer satisfaction, Product innovation has a positive and
significant influence on consumer satisfaction through variable purchasing decisions
, Product quality has a positive and significant influence on consumer satisfaction
through variable purchasing decisions.
Keywords :Product Innovation, Price, Product Quality, Purchasing Decision,
Consumer Satisfaction

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 120 (0151)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen., 2020

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 120 (0151)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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