CD Skripsi

Pengaruh Electronic Word Of Mouth Terhadap Keputusan Berkunjung Wisatawan Ke Asia Farm Hayday Pekanbaru

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Asia Farm's tourist destination is actively discussed on social media (Instagram, Facebook, Youtube, Blog), many people upload their pictures, which indirectly causes electronic word of mouth from person to person. Electronic word of mouth communication can influence someone to participate in visiting Asia Farm Hayday Pekanbaru. The decision to visit each tourist with other tourists has differences, it can be analyzed through the concept of planned behavior theory which is measured based on aspects of attitude, subjective norms and behavior control on the behavior of each individual. This study aims to determine how much influence the Electronic Word of Mouth has on the decision to visit tourists to Asia Farm Hayday Pekanbaru.
This research uses explanative quantitative research methods. Data collection was carried out by distributing questionnaires to 100 respondents of visitors to Asia Farm Hayday Pekanbaru who had ever inquired or just looked at information about Asia Farm through social media before making a decision to visit with the sampling technique using the incidental sampling technique. Data analysis used simple linear regression in the SPSS 17 for windows program.
The results of the study with the SPSS test, The partial test of electronic word of mouth has a t value of 8.667 with a significant level of 0.000. The significant value of electronic word of mouth is smaller than the specified significance level, namely 0.05. From this it can be concluded that Ha is acceptable. The coefficient of determination test results obtained R Square value of 0.434. This shows that the percentage of the contribution of the influence of the independent variables (electronic word of mouth) to the dependent variable (visiting decisions) is 43.4% which is classified as a moderate level of influence, while 56.6% is influenced by other variables not examined in this study.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.120 (0114)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2020

Deskripsi Fisik

xi, 100 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.120 (0114)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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