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Strategi Pengembangan Umkm: Studi Pada Usaha Mebel Berdikari Jaya Bagan Sinembah Rokan Hilir

Micro, Small and Medium Enterprises (MSMEs) have an important role in the absorption of labor, income equality and improving the welfare of the community. One of the MSMEs in Bagan Sinembah Rokan Hilir subdistrict is Berdikari Jaya Furniture Business. Berdikari Jaya Furniture Business has a high productivity but has limitations in marketing. This research aims to find out how the right strategy to develop a Furniture Business Berdikari Jaya Bagan Sinembah. The subject of the study was The Furniture Business of Berdikari Jaya Bagan Sinembah. The data analysis tool is done using IFAS matrix analysis, EFAS matrix, SWOT matrix, IE matrix and SWOT quadrant. Based on the results of the study, it was found that the main strength of Berdikari Jaya Furniture Business is the quality of products maintained, and the provision of adequate machinery and tools. The main drawbacks in the form of product promotion have not been optimal, and the main opportunities are the potential of an open market, the increase in housing projects, and the main threat is the presence of similar competitors in the surrounding environment. There are five alternative strategies found: one S-O strategy, two S-T strategies, one W-O strategy, and one W-T strategy. The main alternative strategy found is the S O strategy that is, by expanding the reach of marketing through partners.
Key Words: Development Strategy, SWOT Analysis, Berdikari Jaya Furniture Business

Ketersediaan
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Perpustakaan Universitas Riau 05 01. 121 (0035)
05 01. 121 (0035)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
05 01. 121 (0035)
Penerbit
Pekanbaru : Universitas Riau – FKIP – Pendidikan Ekonomi.,
Deskripsi Fisik
xi, 60 hlm.: ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
05 01. 121 (0035)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PENDIDIKAN EKONOMI
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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