CD Skripsi

Strategi Komunikasi The Brothers Ruxino Barbershop Dalam Melaksanakan Program Bakti Sosial

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Social Service is a manifestation of humanity between fellow humans which is
held with a specific purpose, social service is usually carried out by students,
organizations, and institutions and other elements aim to create a sense of love,
mutual help and a sense of mutual care. The Brothers Ruxino Barbershop is a
business entity engaged in services that has a social service program that is carried
out regularly every month. Communication strategies in social service activities are
needed. The elements that support the strategy in the social service process are the
communicators, the target audience, the messages given, the media used in the
delivery of messages, and the responses obtained from the social service program.
This study aims to determine how the communicator's strategy, audience strategy,
message strategy, message selection of The Brothers Ruxino Barbershop in
implementing social service programs.
This research usedqualitative research method with the presentation of
descriptive analysis, namely by describing the condition of the subject or research
object based on the facts that appear. There are 5 informants in this study who were
drawn based on purposive technique. Data collection techniques used were
interviews and image documentation, notes and photos of activities carried out by
The Brothers Ruxino Barbershop related to this research. The data analysis
technique used an interactive analysis model. The technique of checking the validity
of the data used triangulation technique.
The results of this study indicate that the communication strategy of The
Brothers Ruxino Barbershop chooses communicators, namely having credibility,
attracting resources, and having a sense of caring about social problems. Audience
research on the social service program carried out by The Brothers Ruxino
Barbershop is an orphanage that is the routine target audience in implementing
social service programs every month, social institutions, and the general public in
Pekanbaru City. The message strategy used in this social service is the delivery of
direct messages that are motivating, and indirect messages, namely by delivering
informative messages aimed at the general public. The selection of media in this
social service program is divided into 3, namely face-to-face media, print media, and
online media. Then the response that emerged with the social service program
carried out by The Brothers Ruxino Barbershop received a positive response, as
evidenced by the response given by the orphanage who felt greatly helped by this
social service activity.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0017)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

xi, 102 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0017)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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