CD Skripsi

Strategi Pengembangan Industri Kerajinan Tenun Di Kota Pekanbaru (Studi Kasus Rumah Tanjak Melayu)

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Songket and tanjak in Pekanbaru city is quite a development. Each company has
its own strategy in controlling the market so that the occurrence of competition is very tight,
therefore Rumah Tanjak Melayu which has the investment value and the least production
value needs a development strategy in order to compete with other companies to attract
customers and get satisfaction from customers, therefore the company must be able to make
the right development strategy.
This study aims to analyze internal factors, external factors and strategies for the
development of malay home handicraft industry in Pekanbaru City. The data used is
primary data from Rumah Tanjak Melayu industry through questionnaires and live
interviews and secondary data sourced from Pekanbaru City Disperindag, Pekanbaru City
BPS and Pekanbaru City Regional Revenue Agency. The methods used in this research are
qualitative descriptive analysis and SWOT analysis. Instruments used to analyze the
development strategy of Rumah Tanjak Melayu handicraft industry using IFAS matrix,
EFAS matrix, SWOT diagram and SWOT matrix analysis.
The results of this study showed that rumah Tanjak Melayu weaving handicraft
industry is in quadrant 1 supporting aggressive policies with SO (Strenghts-Opportunities)
strategy.
Keywords : Weaving Craft Industry, SWOT Analysis, IFAS Matrix, EFAS Matrix, SO
Strategy.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 01. 121 (0015)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Ilmu Ekonomi., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 01. 121 (0015)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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