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Analisis Pengaruh Planned Behavioral Lip Cream Kosmetik Wardah Terhadap Purchase Intention Dan Consumer Buying Behavior Secara Online Pada Mahasiswa Universitas Islam Riau

The phenomenon of using halal cosmetics among students is now
increasing, this is based on the belief of students, especially Muslim students in
Indonesia, that the use of halal cosmetics is safe. With this belief in halal cosmetic
products, people do not hesitate to buy these products online. This study aims to
determine consumer purchasing behavior by using theory planned behaviors.
The method used in this research uses quantitative methods with a causal
and descriptive research design. And testing the hypothesis in this study using the
analysis of Structural Equation Modeling (SEM). The data collection technique
was done by interview and questionnaire. This research was conducted on
students the Islamic University of Riau. The data collection technique used was
using a questionnaire while for data processing using Amos.
The results of this study indicate that: 1) Attitude has a positive and
significant effect on purchase intention 2) Subjective norms has a positive and
significant effect on purchase intention 3) Perception behavior control has a
positive and significant effect on purchase intention 4) Purchase intention has a
positive and significant effect on consumer buying behavior 5) Perceptions of
behavior control has a positive and significant effect on consumer buying
behavior.
Keywords: Attitude, Norms, Control, Intention, Behavior

Ketersediaan
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Perpustakaan Universitas Riau 10 03. 221 (0035)
10 03. 221 (0035)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
10 03. 221 (0035)
Penerbit
Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen.,
Deskripsi Fisik
xii, 92 hlm.: ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
10 03. 221 (0035)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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