CD Skripsi

Motivasi Kerja Karyawan Sales Marketing Di Comfort Hotel Dumai

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Responses in the world of tourism are the opinions or point of view of
visitors and tourists in understanding a tourist destination. This research was
conducted at the Comforta Hotel Dumai located at jl. jend. Sudirman no. 58,
Dumai- Riau- Indonesia. This study aims to determine the responses of sales
marketing employees at the Comforta Hotel Dumai. This study uses a Quantitative
Descriptive method to process data obtained in the field through interviews,
observations, questionnaires and documentation study all information collected
and studied so that it becomes a complete unit (Sugiono. 2000). Whereas for the
sample in the study as many as 3 respondents, the data collection techniques used
were observation, interviews, questionnaires and documentation study using a
likert scale as a measuring tool. Based on the results of research that has been
done, the response of sales marketing employees at the Comforta Hotel Dumai
with sub-variables of Physical Needs(86,6%), Security Needs (50,0%), Social
Needs(90,0%), Appreciation Needs (66,6%) and Self-actualization Needs (83,3%)
with good research conclusions.
Keywords: Motivation, Sales marketing, Hotel

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07 121 (0019)

Penerbit

Pekanbaru : Universitas Riau – FISIP – Usaha Perjalanan Pariwisata., 2021

Deskripsi Fisik

viii, 72 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 07 121 (0019)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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