CD Skripsi

Analisis Sikap Konsumen Dalam Konsumsi Produk Kacang Pukul Di Bagan Siapiapi Kecamatan Bangko Kabupaten Rokan Hilir (Studi Kasus Kacang Pukul Pada Toko H.H)

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ABSTRACT
The H.H smashed peanut agroindustry is the most liked smashed peanut
business by the people of Bagan Siapiapi city and from outside the city of Bagan
Siapiapi which has bright prospects to be developed. This study aims to analyze the
influence of consumer attitudes in the consumption of smashed peanut products in
Bagan Siapiapi, Bangko District, Rokan Hilir Regency (Case Study of Smashed
peanut product at UD. H.H). This research is conducted at the UD outlet. H.H which
is located in Bagan Siapiapi City, Bangko District, Rokan Hilir Regency. The data
analysis method used is qualitative statistics which are quantified in ordinal form by
using a Likert scale and Cartesian diagram. The results show that the indicators of
each marketing mix variable influence consumer attitudes and the level of consumer
satisfaction in buying smashed peanuts at UD. HH. Based on the Cartesian diagram,
quadrant I is a priority quadrant containing very important indicators in influencing
consumer attitudes in buying, which consists of A (product brand), L (access) and N
(mileage). Quadrant II is a quadrant of achievement that has good performance
according to consumer expectations, the indicators include indicators C (Product
Packaging), E (Expiration Date), F (Halal Label), H (Price Conformity), I
(Competitive Price), P (Promotion). verbally). Quadrant III contains indicators that
have good performance but are not considered important by consumers, so the
industry needs to convince consumers that these indicators are very important.
Quadrant III includes indicators G (Price Affordability), K (Strategic location), M
(Parking Facilities), O (advertising). Quadrant IV shows factors that are considered
less important but whose implementation is excessive, consisting of indicators B
(Product Quality), D (Product Hygiene), J (Price ability to affect purchasing power),
Q (Service).
Key words : smashed Peanuts, Marketing mix, Satisfaction Level

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 121 (0040)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2021

Deskripsi Fisik

xii, 29 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 121 (0040)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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