CD Skripsi

Analisis Pemasaran Dan Keberdayaan Ekonomi Petani Karet Pada Sistem Pemasaran Lelang Dan Pemasaran Konvensional Di Kecamatan Kuantan Mudik Kabupaten Kuantan Singingi

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ABSTRACT
The objectives of this study are: 1) describing the marketing of rubber auction
systems and conventional and institutions involved in marketing in Kuantan
Mudik District Kuantan Singingi, 2) analyzing marketing costs, marketing
margins, profits, as well as the efficiency of the auction market and conventional
markets of rubber farmers in Kuantan Mudik District Kuantan Singingi, 3)
analyzing the level of power of rubber farmers between the marketing of auction
systems with conventional marketing in Kuantan Mudik District Kuantan
Singingi. The farmer sample in this study amounted to 88 people consisting of 34
samples of auction farmers and 50 samples of conventional farmers. Data analysis
used is descriptive analysis, margin analysis, profitability, marketing efficiency, ttest
different tests, and statistic z as well as likert's scale. The results showed that
there is a difference between auction marketing system and conventional judging
by the average marketing cost, marketing margin, marketing efficiency and profit.
The level of economic power of rubber farmers who have followed auction and
convention marketing in a state of powerlessness, but in auction marketing get 2
indicators in a state of powerlessness, namely technology indoctrinators and
indicators of labor availability.
Keywords: Rubber, Auction, Conventional, Economic Power

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

06 02. 121 (0045)

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian - Agribisnis., 2021

Deskripsi Fisik

ix, 79 hlm.; ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

06 02. 121 (0045)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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