CD Skripsi

Pelaksanaan Promosi Paket Wisata Pada Pt. Rezki Jasty Tour And Travel Pekanbaru

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Promotion is an important part of marketing, with the promotion, customers or
prospective buyers can find out information about a company's products. The tool
for carrying out promotional activities is called the promotional mix. This study
aims to determine how the implementation of tour package promotion at PT.
Rezki Jasty Tour & travel Pekanbaru. This study used a qualitative method with a
descriptive approach to describe the real situation by collecting field information
data. The key informants in this study were 1 main director and 2 employees of
PT. Rezki jasty Tour & Travel Pekanbaru, while the data collection techniques in
this study used interviews, observation, and documentation based on the results of
the research which showed that the promotion mix conducted by PT. Rezki Jasty
Tour & Travel Pekanbaru is advertising, sales promotion, public relations, face to
face sales, direct marketing using direct contact as well as telephone and email.
Key words :Promotion mix, Tour package, Travel

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 07.121 (0001)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Usaha Perjalanan Pariwisata., 2021

Deskripsi Fisik

xi, 68 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 07.121 (0001)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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