CD Skripsi
Faktor Peningkatan Okupansi Di Hotel Comforta Dumai Provinsi Riau
Response in the world of tourism is the opinion or point of view of visitors
and tourists in understanding a tourist destination. This research was conducted
at the Comforta Hotel Dumai located at jl. jend. Sudirman no. 58, Dumai- Riau-
Indonesia. This study aims to determine the factors and efforts to improve
occupancy at the Comforta Dumai hotel. This study uses a qualitative descriptive
method to process data obtained in the field through interviews, observation and
documentation. all information collected and studied so that it becomes a
complete unit (Sugiono. 2000). Meanwhile, for the sample in the study there were
seven keys information persons. Data collection techniques used were
observation, interviews, and documentation. Based on the results of research that
has been carried out, the occupancy increasing factors at the Hotel Comforta
Dumai are the location factor and the Promotion Factor and efforts to increase
the occupancy of the Hotel Comforta Dumai are making advertisements,
promoting hotel programs and hotel facilities.
Keywords: Factors, Occupancy, Sales marketing,
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