CD Skripsi
Motivasi Kunjungan Wisatawan Ke Objek Wisata Keluarga Andalus Kabupaten Kampar Provinsi Riau
Motivation is an important factor for prospective tourists in making
decisions about tourist destinations to be visited. This research was conducted in
order to determine the motivation of tourist visits to the Keluarga Andalus tourism
object in Kampar Regency, Riau Province. In this study, researchers used mixed
methods. Researchers collected data by means of questionnaires, interviews,
observations, documentation and literature studies. The technique for determining
the sample uses the Slovin formula with a measurement scale, namely the Likert
scale. The samples in this study were 100 samples who were tourists from the
Keluarga Andalus tourist attraction. The results of this study resulted in physical
motivation getting a score of 1,925, cultural motivation getting a score of 1,058,
interpersonal motivation 1.157, status and prestige motivation getting a score of
1,832. Thus, the motivation for tourist visits to Keluarga Andalus Tourism Objects
in Kampar Regency, Riau Province, visits on the basis of having physical
motivation, which tourists can carry out various physical activities at Keluarga
Andalus attractions. This requires the manager of the Keluarga Andalus
attraction to further improve the attractions that can be done by tourists at the
Andalus Family attraction, so that tourists who have visited the Keluarga Andalus
attraction want to make a return visit.
Keywords: Motivation, tourists, tourist motivation, Keluarga Andalus tourism
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