Image of Analisis Pengaruh Political Marketing Mix (Bauran Pemasaran Politik) Terhadap Keputusan Memilih Pemilih Berulang Pada Pemilihan Umum Di Indonesia (Studi Kasus Pada Mahasiswa Feb Universitas Riau)
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Analisis Pengaruh Political Marketing Mix (Bauran Pemasaran Politik) Terhadap Keputusan Memilih Pemilih Berulang Pada Pemilihan Umum Di Indonesia (Studi Kasus Pada Mahasiswa Feb Universitas Riau)

ABSTRACT
Politics is the basic policy of state administration that is currently and will
apply, which is sourced from the values that apply in society to achieve state
goals. The purpose of government-run politics is to achieve the welfare of the
general public. Elections are a form of political participation as an embodiment
of people's sovereignty, because at the time of voting, the people become the most
decisive party for the political process in an area by voting directly. This study
aims to determine whether the influence of the Political Marketing Mix on the
decision to choose repeat voters in General Elections in Indonesia (a case study
on FEB students, Riau University). The analysis technique used is multiple linear
regression with the test equipment using Warp PLS 7.0. The number of samples to
be taken as many as 145 respondents with purposive sampling method. Data was
collected by distributing online questionnaires. Based on the results of the study,
it was found that: 1) Political products had a significant effect on voting
decisions. 2) Political Promotion has a significant effect on the Decision to
Choose. 3) Political Price has a significant effect on the Decision to Choose. 4)
Political distribution has a significant effect on voting decisions.
Keywords: Political Marketing Mix, Voting Decision, Repeat Voter

Ketersediaan
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Perpustakaan Universitas Riau 02 02. 121 (0173)
02 02. 121 (0173)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
02 02. 121 (0173)
Penerbit
Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen.,
Deskripsi Fisik
ix, 232 hlm.; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
02 02. 121 (0173)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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