Image of Strategi Komunikasi Pemasaran Produk Ikan Nila (Oreochromis Niloticus) Asap Di Desatebing Tinggi Kecamatan Benai Kabupaten Kuantan Singingi Provinsi Riau
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Strategi Komunikasi Pemasaran Produk Ikan Nila (Oreochromis Niloticus) Asap Di Desatebing Tinggi Kecamatan Benai Kabupaten Kuantan Singingi Provinsi Riau

ABSTRACT
The purpose of this study is to analyze the Strengths, Weaknesses,
Opportunities, and Threats in marketing smoked tilapia products in Tebing Tinggi
Village, and analyze marketing communication strategies for smoked tilapia
processing in Tebing Tinggi Village. This research was conducted in February
2021 at Tebing Tinggi Village, Benai District, Kuantan Singingi Regency, Riau
Province. This research was conducted with a qualitative approach because the
problems related to humans are fundamentally dependent on observation. The
data collected consists of primary and secondary data. Data collection was carried
out in this study by interview, observation, and documentation, and for the
determination of informants by Snowball Sampling with a total of 9 informants
which included 2 village officials, 2 consumers, and 5 smoked tilapia fish
processors. Asap Tilapia (Oreochromis niloticus) processors in Tebing Tinggi
Village use the most effective form of communication, using Interpersonal
Communication. Furthermore, the marketing communication mix used in Tebing
Tinggi Village is Direct Marketing, Promotion, Personal Selling, Advertising and
Public Relations.
Keywords: Communication Strategy, Marketing Communication; Smoked
Tilapia,SWOT,
1) Student In Faculty Of Fisheries Marine Univesity Of Riau
2) Lectirer In Faculty Of Fisheries Marine Univesity Of Riau

Ketersediaan
#
Perpustakaan Universitas Riau 04 06. 122 (0004)
04 06. 122 (0004)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
04 06. 122 (0004)
Penerbit
Pekanbaru : Universitas Riau –Fakultas Perikanan Dan Ilmu Kelautan –Sosial Ekonomi Perikanan.,
Deskripsi Fisik
ix, 79 hlm.; ill.: 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
04 06. 122 (0004)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
SOSIAL EKONOMI PERIKANAN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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