Media sosial dapat memberikan dampak negatif terhadap kesehatan mental seperti timbulya perasaan insecure. TikTok menjadi salah satu platform media sosial yang digunakan untuk memamerkan kehidupan kepada orang lain. Salah satu konten kreator yang terkenal karena konten pamer atau flexing adalah Sisca Kohl. Sesorang yang sering melihat postingan foto dan video tentang kehidupan dan pencapain ora…
Grace and glow dapat meraih penghargaan dalam ajang Brand Choice 2023 yang digelar Infobrand.id bekerjasama dengan lembaga riset Tras N Co Indonesia. Kemunculan produk ini berawal dari pemasarannya lewat aplikasi TikTok pada tahun 2021 dimana produk ini mulai viral dan banyak menggunakan jasa influencers untuk mempromosikan produk mereka. Peredaran konten pemasaran mengenai produk Grace and glo…
News is formed as a result of the construction of reality. News is interpreted as a mirror of reality. The rise of Gibran Rakabuming Raka's political news after the Constitutional Court's decision regarding the change in the age limit requirements for presidential and vice presidential candidates is considered to pave the way for Gibran Rakabuming Raka to advance in the 2024 presidential electi…
Roleplayer is linguistically defined as playing a role. Roleplayer is a game that is played virtually through social media by imitating the character of the character being played, both in terms of attitude, speech, and visuals. Roleplayers will play their roles without revealing their true identities. In addition to being entertainment, roleplay activities also provide a virtual picture of cul…
Tourism is an important sector with the potential to boost regional development, particularly through the preservation of cultural values and the development of tourist attractions. This study examines the role of environmental communication by the Tourism Awareness Group (Pokdarwis) in preserving the natural environment of the Bukik Tobek Camping Ground tourist site in Gema Tourism Village, Ka…
The phenomena is based on statements of disappointment from the people of Penyengat Village towards the Company regarding the lack of employment opportunities for local workers. This statement was conveyed by Mr. Abok Agustinus, the Penghulu of Penyengat Village, to the public relations of PT Riau Andalan Pulp and Paper. This problem was responded resolved with alternative solutions so that it …
MUHAMMAD HANSHARDI, NIM. 20102424009, The Influence of Risk Communication and Community Attitudes on Gas Burst Disaster Mitigation in Pekanbaru City, supervised by Anuar Rasyid and Zulkarnain. Environmental and communication issues are interrelated and have a significant impact on each other. Communication plays an important role in how we understand, communicate and respond to environmental i…
Phubbing comes from a combination of the terms telephone and snubbing, which is interpreted as an attitude of ignoring the person you are talking to by using a smartphone excessively. The phenomenon of phubbing at the Teluk Kuantan Grand Mosque occurs during recitation where the lecturer is delivering tausiyah but the congregation's attention is more focused on smartphones and this research aim…
NOVIA AULINA, NIM. 2010242068. Marketing Communication Strategy of the Culture and Tourism Office of Kuantan Singingi Regency in Increasing Post-Covid-19 Post-Covid-19 Cultural Tourism Visits, supervised by Rumyeni and Ringgo Eldapi Yozani. This research is motivated by track racing, not just a sporting event that attracts public interest. This track racing event is held every year, but was ca…
MADUMA YANTI SARI HUTAGALUNG, NIM 2010247604, PT. Maersk Multinational Company Organizational Communication in Managing Diversity, by Advised Tantri Puspita Yazid and Rumyeni. PT. Maersk is a multinational company that has branches in various countries, one of which has an office in Indonesia, specifically in Jakarta. PT. Maersk has diverse employees, with differences in age, religion, sexual…
The competition in today's industrial world is undoubtedly intense and constantly undergoes changes and improvisations, with the fashion industry being one of them. Therefore, one of the strategies that can be implemented includes having a good brand image and conducting effective Personal selling so that consumers can correctly understand the products they will choose. By doing so, customers w…
HASBULLAH TANJUNG, NIM 2010241929. Pelalawan Regent H Zukri's Political Communication in the Education Development Program for the Poor in Pelalawan Regency, Advised by Belli Nasution and Muchid. This research is based on the victory of the pair of candidates for regent and deputy regent of Pelalawan Regency, H Zukri - H Nasar in the 2020 Pelalawan Pilkada. This pair's victory cannot be separa…
ILHAM MULYANDI, NIM 2110246775. THE INFLUENCE OF E-WOM ON PRODUCT REVIEWS AND BRAND IMAGE OF TOKOPEDIA MARKETPLACE ON PURCHASE DECISIONS OF STUDENTS IN PEKANBARU CITY. Supervised by Rumyeni and Zulkarnain Someone can use consumer reviews as an indikator of a product's popularity or value, which will influence their desire to purchase it. Positive reviews indirectly prove that the brand image o…
Social media is an online medium that can support the interaction of one or more people without being limited by space and time. Instagram is one of the information communication technologies that is increasingly being used today. The use of Instagram as a medium for educational information is a new phenomenon in the use of social media. And in increasingly advanced times, the perspective of wo…
This research is based on the development of social media as one of the forums for conveying these aspirations, one of which is the @najwashihab Instagram account. There are many messages of Social Issues that are discussed in detail and make the media a forum for conveying communication aspirations by followers. The purpose of this study is to find out social issues in instgaram account posts…
UMMI's Lomang Balado Cracker culinary MSMEs are located in Kampar Regency, Riau Province. UMMI Lomang Balado Crackers are included in micro businesses. In particular, UMMI Lomang Balado Cracker MSMEs need to carry out a communication strategy to consider choosing the right social media to promote and market products so that the intended message and strategy can run effectively and smoothly and …
This study aims to identify communication strategies of the Siak district library and archives office in implementing social inclusion-based library transformation programs. This research was conducted using descriptive qualitative approach research method. Research data collection was carried out by observation, interviews, and documentation. The research was conducted at the Library and Archi…
Kelompok Usaha Bersama (KUB) Rumah Jahit Lestari is the first CSV-based CSR program of PT Pertamina Hulu Rokan Duri. KUB Rumah Jahit Lestari is a business in the field of FRC (Flame Resistant Coverall) shirt convection which is a personal protective equipment for oil and gas company field workers. This coverall business is a form of implementation of the CSV concept between the company and …
Instagram is one of the social media where users can interact, communicate, share with other users virtually. The use of Instagram social media as an information media is currently utilized by tourism groups in marketing tourist attractions to attract visitors/tourists. One of the tourist attractions is the Sarugo tourist village located in West Sumatra. In this study, the theory used is Co…
The tradition of mararak anak pancar at community wedding ceremonies in Benai District, is carried out for generations which contains values and norms in the life of the Benai community. The tradition of mararak anak pancar is a procession to escort children by induak bako which aims to describe the joy and form of joy by induak bako towards children. This study aims to find out the ethnog…