Pengaruh Implementasi Bauran Pemasaran Dan Citra Merek Terhadap Keputusan Pem…

Purchasing decisions are an important part of the product marketing concept, this is the background of this research. Implementing the right marketing mix and a good brand image in front of consumers are part of the factors supporting consumer purchasing decisions. This strategy is applied by Pizza Hut Restaurant Metropolitan City Panam Pekanbaru. This study aims to determine the effect of …