Pengaruh Kompetensi Sdm, Budaya Organisasi, Keunggulan Bersaing Dan Digital P…

ABSTRACT This study aims to analyze: (1) the influence of HR competence, (2) the influence of organizational culture (3) the effect of competitive advantage and (4) digital marketing on MSME performance. The population in this study are SMEs in Kampar district. In this study, the samples obtained were 277 people obtained using the Simple Random Sampling method. This study used primary data obt…