Penerapan Strategi Diferensiasi Dalam Meningkatkan Keunggulan Bersaing Pada H…

The research was carried in Rauda Hotel Pekanbaru. The research aimed to determine the effect of the implementation of differentiation strategy which consists of Product Differentiation, Differentiation Services, Personnel Differentiation, and Differentiation Image in increasing competitive advantage in Rauda Hotel Pekanbaru. This study uses purposive sampling technique with 100 samples. Data…