ABSTRACT The objectives of this study are: 1) to analyze the tofu agro-industry business owned by Mr. Kuswardi in Tualang District, Siak Regency from the aspects of production, processing, technology, marketing, and institutional management, and 2) to formulate the right marketing strategy for the tofu agroindustry business owned by Mr. Kuswardi in Tualang District, Siak Regency. This stu…