Pengaruh Live Video Streaming Dan Electronic Word Of Mouth (E-Wom) Terhadap K…

ABSTRACT Tik Tok is one of the most popular social media commerce platforms in Indonesia that reach 193 active users. One of the industries that benefit from the presence of social media commerce on the Tik Tok application is fashion. This is supported by the Live Video Streaming and Sharing (Electronic Word of Mouth) feature in the Tik Tok app. Further, the feature becomes an important variab…