CD Tesis

Destination Branding Berbasis Kearifan Lokal Di Rupat Utara Sebagai Objek Wisata Andalan Kabupaten Bengkalis

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This research is motivated by local wisdom in terms of culture in North
Rupat which is used as a branding destination to increase tourism
competitiveness at national and international levels. However, in various stages
and implementation, it was found that there were still various weaknesses such as
in the use of brand identity, in brand launch and introduction, brand
implementation and at the evaluation and review stage.
The purpose of this study is to describe the stages of destination branding
based on local wisdom in North Rupat carried out by the tourism, culture, youth
and sports department of Bengkalis Regency. This study uses a qualitative
descriptive method. Data collection techniques through in-depth interviews,
observation and documentation. The informants of this research were 12 (twelve)
consisting of the Bengkalis Regency Tourism, Culture, Youth and Sports Office,
journalists, tourism organizations, Tanjung Punak and Teluk Rhu village
governments, Tanjung Punak Village-Owned Enterprises and Teluk Rhu District
of North Rupat and traveler.
The results of the study indicate that the Market investigation, analysis
and strategic recommendations have been carried out quite well. The brand
identity development used is the Mandi Syafar Festival logo accompanied by
taqline and various hastaq. Brand launch and introduction using the Mandi
Syafar Festival special event and utilizing the Website, Instaqram, Facebook and
Youtube as well as online media. At the Brand implementation stage,
collaboration is carried out with tourism organizations, sub-district governments,
local village governments and other supporting elements in North Rupat and
takes input from tourists, regional officials who are present and from news in the
mass media as evaluation material. The implementation of destination branding is
going quite well, but the role of stakeholders is still not optimal.
Keywords : Brand, Destination Branding, Local Wisdom and tourism

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1910247839

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Komunikasi., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1910247839

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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