CD Skripsi

Pengaruh Price Discount Dan Bonus Pack Terhadap Positive Emotion Dan Impulse Buying Konsumen Indomaret Di Kota Pekanbaru

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ABSTRACT
This study aims to determine the effect of Price Discount (X1) and Bonus
Pack (X2) on Positive Emotion (Y1) and Impulse Buying (Y2) Customer Indomaret
at Pekanbaru City. The population of study were customers Indomaret at
Pekanbaru City whose numbers were not known with certainly and the samples
were 120 people, it’s based on Hair formula. Structural Equation Model (SEM)
with SmartPLS version 3.2.8 was used as methods of data analysis. The results
were: 1) Price Discount had a positive and significant effect on Positive Emotion;
2) Bonus Pack had a positive and significant effect on Positive Emotion; 3) Price
Discount had a positive and significant effect on Impulse Buying; 4) Bonus Pack
had a positive and significant effect on Impulse Buying; 5) Positive Emotion had a
positive and significant effect on Impulse Buying; 6) Price Discount had a positive
and significant effect on Impulse Buying throughwork Positive Emotion; 7) Bonus
Pack had a positive and significant effect on Impulse Buying throughwork
Positive Emotion.
Keyword: Price Discount, Bonus Pack, Positive Emotion, Impulse Buying

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1502116308

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi Dan Bisnis – Manajemen., 2022

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1502116308

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Daus

Versi lain/terkait

Lampiran Berkas

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