CD Skripsi

Keputusan Pembelian Paket Umrah Oleh Jama’ Ah Pt. Penjuru Wisata Negeri Kota Pekanbaru

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PURCHASING DECISIONS OF UMRAH PACKAGES FROM PT. PENJURU WISATA NEGERI’S PILGRIMS IN PEKANBARU CITY
From : Lisa Putri Yati
Mentor : Febri Yuliani, S. Sos. M. Si
[email protected] , [email protected]
Tour and Travel Business Study Program-Department of Administrative Sciences Faculty of Political and Social Science Riau University Bina Widya Campus, Jl. H.R. Soebrantas Km. 12.5 Simp. Baru, Pekanbaru 28293 Phone/Fax. 0761-63277
ABSTRACT
Purchasing decisions are individual activities that are directly involved in making decisions to make purchases of the products offered by the seller. In this study, the product for researching consumer is a tour package product from the umrah travel sector, specifically the umrah package. Tour packages are a combination of tourism components consisting of transportation, tourist attractions,food,and tour leader services that is sold to tourist in one price. This research aims to determine the process of purchasing an umrah package by umrah pilgrims at PT. Penjuru Wisata Negeri. The Data collected using interview techniques, questionnaires, and documentation. Based on the research that the author has done, the company has been very good at providing facilities and services to umrah pilgrims, but the company still needs to increase promotion to raise awareness of prospective pilgrims about the brand and products of PT. Penjuru Wisata Negeri.
Key Word : Purchasing Decisions, Umrah Packages

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1901113869

Penerbit

Pekanbaru : Universitas Riau - FSIP -Usaha Perjalanan Pariwisata., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1901113869

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

tethi

Versi lain/terkait

Lampiran Berkas

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