CD Skripsi

Strategi Promosi Pantai Jai Jai Raok Desa Padang Tanggung Kecamatan Pangean Kabupaten Kuantan Singingi

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PROMOTION STRATEGY BEACH JAI JAI RAOK, PADANG TANGGUNG VILLAGE, PANGEAN DISTRICT, KUANTAN SINGINGI REGENCY
M. Iqbal Fadillah, Siti Sofro Sidiq
[email protected],
[email protected]
Department of Administrative Science Business Travel Study Program Faculty of Social and Political Sciences Riau University
ABSTRACT Promotion is a way to communicate that is usually done in an organization that has the goal of attracting potential buyers to buy goods and services that are sold or offered. This study aims to determine the Promotion Strategy of Bumdes Pantai Jai Jai Raok, Padang Responsibility Village, Pangean District, Kuantan Singingi Regency. This study uses a qualitative method with a descriptive approach, the subject of this research is the Village Head of Padang Responsibility, Kuantan Singingi Regency, Secretary of the Village Owned Enterprise (BUMDes) Rajo Bujang, Kuantan Singingi Regency. Data collection is done by interview, Promotion is a way to communicate that is usually done in an organization that has the goal of attracting potential buyers to buy goods and services that are sold or offered. This study aims to determine the Promotion Strategy of Bumdes Pantai Jai Jai Raok, Padang Responsibility Village, Pangean District, Kuantan Singingi Regency. This study uses a qualitative method with a descriptive approach, the subject of this research is the Village Head of Padang Responsibility, Kuantan Singingi Regency, Secretary of the Village Owned Enterprise (BUMDes) Rajo Bujang, Kuantan Singingi Regency. Data collection is done by interview, observation, and documentation. Data analysis carried out in this study is data reduction, data presentation, and drawing conclusions. The result of this research is that the promotion is carried out through 3 (three) techniques which include Advertising (Advertising), Sales Promotion (Sales Promotion), Public Relations (Public Relations). However, until now the results are still not good because there are still many promotions that have not been implemented and have not utilized promotional media optimally. For this reason, in carrying out the Promotional Strategy of Bumdes Pantai Jai Jai Raok, Padang Responsibility Village, Pangean District, Kuantan Singingi Regency, it is expected to utilize promotional media. maximally available.
Keyword : travel promotion, promotion techniques, Pantai Jai Jai Raok

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1801110951

Penerbit

Pekanbaru : Universitas Riau - FISIP -USAHA PERJALANAN PARIWISATA., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1801110951

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PARIWISATA

Info Detail Spesifik

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Pernyataan Tanggungjawab

TIAR

Versi lain/terkait

Lampiran Berkas

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