CD Tugas Akhir

Desain Kemasan Produk Kuliner Tradisional Konji AnakLoba Instan Dalam Meningkatkan Branding KampungAdat Koto Sentajo

---

Tour and Travel Business Study Program – Departement of Administrative
Sciences Faculty of Social and Political Sciences
Riau University
One of the potential attractions that support the development of tourist areas is
typical food which can be souvenirs for tourists. Souvenirs are an important part of
tourism promotion. One of the important elements of tourism promotion is branding.
Branding is an effort to strengthen the value of a brand. If it is associated with a
product, Branding can be applied to packaging so that it can add value to a product,
so that it can attract consumer interest. When you know the steps for making a
packaging design that can become an identity for the product and tourist area you
want to promote, you will produce stages and conditions for how to design an
attractive one. This can be started from understanding the current state and condition
of the tourist area. Attractive packaging design is expected to be able to
accommodate a message/communication between producers and consumers. The
method used in this research is descriptive qualitative method. The result of this
research is the design of this packaging design, the name "Konji Anak Loba Etek
Typical Koto Sentajo Traditional Village". The packaging colors used are white,
green, and yellow. This certainly means that this activity can help the community's
economy. And it is hoped that it will be able to improve the Branding of the Koto
Sentajo Traditional Village.
Keywords: konji anak loba, instant, branding.

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

1901110944

Penerbit

Pekanbaru : Universitas Riau - Fisip - Usaha Perjalanan Wisata., 2023

Deskripsi Fisik

-

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

1901110944

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

PARIWISATA

Info Detail Spesifik

-

Pernyataan Tanggungjawab

puja

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar