CD Skripsi

Analisis Pengembangan Desain Kemasan Beras Sagu Dengan Pendekatan Kansei Engineering

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ABSTRACT
The purpose of this research is to produce a sago rice packaging design that is in accordance with consumer desires using the kansei engineering method and survey method and quantitative analysis. Based on this research, 15 kansei words were selected including communicative, transparent, informative, practical, safe, light-colored, attractive, innovative, appropriate size, unique, strong, creative, distinctive, patterned and protect the product. The design elements and design sub-elements selected are based on the identification of 10 analog rice packaging samples, namely packaging materials consisting of aluminum foil and plastic, packaging labels consisting of digital printing and stickers, packaging forms consisting of standing pouches, side gusset pouches, and sachets and packaging colors consisting of many colors (>3 colors), few colors (2-3 colors) and plain. The packaging design that consumers want based on the combination that emerged from the conjoint analysis results is a packaging design with aluminum foil material, labeled with digital printing, in the form of a standing pouch, and consists of many colors (>3 colors) which describe several kansei words, namely practical, attractive, innovative, unique, creative, distinctive, and patterned.

Keywords: Sago rice, packaging design plan, kansei engineering, kansei word

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1806111626

Penerbit

Pekanbaru : Universitas Riau –Fakultas Pertanian– TEKNOLOGI INDUSTRI PERTANIAN., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1806111626

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

TEKNOLOGI PERTANIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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