CD Skripsi

Analisis Saluran Pemasaran Agroindustri Gula Coklat Di Desa Lawang Kecamatan Agam

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This research aims to analyze the most efficient marketing channels in Brown Sugar Cane Agroindustry. This research was conducted in Lawang Village Agam District, West Sumatra. The method used in this research is observation with qualitative descriptive, and quantitative descriptive approaches and descriptive methods are used to analyze marketing channels and analyze SWOT. Quantitative descriptive is used in calculating marketing margin, farmer's share, marketing efficiency, and rating and score of internal factor evaluation (IFE) and external factor evaluation (EFE). Brown sugar cane marketing consists of three marketing channels, the channel I include farmers – consumers, channel II includes farmers – retailers – consumers, and Channel III farmers – collectors – retailers – consumers. Channel I is the most efficient channel with a marketing margin of IDR 0, a 100% farmer's share and 2.35% marketing efficiency. The internal factor score of 1.89 and the external factor score of 1.85, indicate that the brown sugar cane agroindustry is in Quadrant I (Aggressive), meaning that the brown sugar cane agroindustry is in a favorable position because it can use its strengths to take advantage of existing opportunities. Strategic recommendations that can be made by the cane brown sugar agroindustry are the S-O (Strengths-Opportunities) strategy, which is to increase production capacity and market expansion.

Keywords: brown sugar cane, marketing channels, analysis SWOT

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

1906112701

Penerbit

Pekanbaru : Universitas Riau - F. Pertanian - Teknologi Industri Pertanian., 2023

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

1906112701

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

TEKNOLOGI PERTANIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

Vina

Versi lain/terkait

Lampiran Berkas

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