CD Tugas Akhir

Digital Marketing Di Objek Wisata Kopu Rafting Desa Tanjung Kecamatan Koto Kampar Hulu

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Indonesia is one of the countries that takes advantage of the tourism industry, because it has so many charms that can be enjoyed for its beauty. One of the potential tourist destinations in Kampar Regency is the Kopu Rafting tourist attraction located in Tanjung village, Koto Kampar Hulu District, Riau Province. This study aims to determine the implementation of digital marketing in the Kopu Rafting tourist attraction in Tanjung village, Koto Kampar Hulu District in attracting visitors, This research uses a descriptive qualitative method that aims to share a description of a social sign that is studied in depth. The researcher defines a sign based on the atmosphere and observations when plunging into the location. The source of the informant in this study is the Kopu Raftimg Tourism Object Management. In this study, the data collection techniques used are, observation, interviews and documentation. The results of this study reveal the Implementation of Digital Marketing in the Kopu Rafting Object in accordance with the indicators, namely the creation of interesting content, content sharing, connections/relationships with visitors, building an online community,

Keywords: Digital Marketing, Social Media, Attractions, Kopu Rafting

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2001114443

Penerbit

Pekanbaru : Universitas Riau FISIPOL Usaha Perjalanan Wisata., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2001114443

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Usaha Perjalanan Wisata

Info Detail Spesifik

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Pernyataan Tanggungjawab

mardiah

Versi lain/terkait

Lampiran Berkas

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