CD Skripsi

Pengaruh Pemasaran Digital Terhadap Volume Penjualan Usaha Bidang Kuliner Kafe Di Kecamatan Binawidya

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Increasingly tight business competition requires business actors to expand their market reach through digital marketing to increase sales volume. Digital marketing is expected to make it easier for business actors to market their products. This research aims to determine the effect of digital marketing on sales volume in cafe culinary businesses in Binawidya District, Pekanbaru City. The research population is all cafe culinary businesses in Binawidya District, Pekanbaru City that implement digital marketing via social media. The research sample was determined at 46 businesses using random sampling techniques. Data was collected by distributing questionnaires and analyzed using descriptive analysis and simple linear regression. The results of the research found that digital marketing had a positive and significant effect on the sales volume of cafe culinary businesses in Binawidya District, Pekanbaru City. Digital marketing has great potential to increase sales volume. Ease of access for social media users is one of the things that can influence good digital marketing to increase sales volume.
Keywords: Digital marketing, Sales volume

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2005110309

Penerbit

Pekanbaru : Universitas Riau FKIP Pendidikan Ekonomi., 2024

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2005110309

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU PENDIDIKAN EKONOMI

Info Detail Spesifik

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Pernyataan Tanggungjawab

Aldi

Versi lain/terkait

Lampiran Berkas

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