CD Tugas Akhir

Pelaksanaan Promosi Objek Wisata Tabek Paboun Di Desa Paboun Hilir Kecamatan Kuantan Mudik Provinsi Riau

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This study aims to develop the tourism potential of Tabek Paboun in Paboun Hilir Village, Kuantan Mudik District, Riau Province. Using a qualitative descriptive method, the research explores the implementation of promotional strategies such as Personal Selling, Mass Selling, Sales Promotions, Public Relations, and Direct Marketing. The findings reveal that despite Tabek Paboun's unique natural attractions, challenges such as limited infrastructure, budget constraints, and lack of community participation in promotion remain significant obstacles. This study recommends improving accessibility, diversifying tourist attractions, and empowering local communities to optimize tourism potential while enhancing the local economy.


Keywords: Tabek Paboun, Tourism Promotion, Marketing Strategies, Sustainable Tourism, Tourist Village

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101126239

Penerbit

Pekanbaru : Universitas Riau FISIPOL Usaha Perjalanan Wisata., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101126239

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

upw

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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