CD Tugas Akhir

Pelaksanaan Bauran Promosi Paket Wisata Pada Dwidaya Tour Pekanbaru

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This research discusses the implementation of the tour package promotion mix at Dwidayatour Pekanbaru. The purpose of the research is to find out the promotional strategy that Dwidayatour does and the dominant promotional activities that they carry out. With the rapid growth of the travel agency sector in Pekanbaru, promotional strategies are important to reach a wider range of consumers. This research uses descriptive qualitative method through interviews and direct observation at Dwidayatour Pekanbaru office. The concepts used include tourism, travel agency, tour package, marketing, and promotion mix. The results showed that Dwidayatour has implemented the promotion mix according to the concept, but still faces obstacles in reaching areas outside Pekanbaru optimally. Nevertheless, promotional activities are still carried out consistently to expand consumer reach.

Keywords: Promotion Mix, Tour Package, Dwidayatour Pekanbaru

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101111212

Penerbit

Pekanbaru : Universitas Riau FISIPOL Usaha Perjalanan Wisata., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101111212

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

upw

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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