CD Tugas Akhir

Pelaksanaan Promosi Taman Wisata Surya Fam’s Kecamatan Kuantan Tengah Provinsi Riau

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This study aims to analyze the implementation of Surya Fam's Tourism Park promotion in Kuantan Tengah District, Kuantan Singingi Regency, Riau Province. The promotional strategies implemented include personal selling, mass selling, sales promotion, public relations, and direct marketing. The research method used is descriptive qualitative, with data collected through interviews, observations, and documentation. The results of the study indicate that promotion through social media, such as TikTok, Facebook, and Instagram, plays a significant role in increasing the popularity of the tourism park. Personal selling strategies involving direct communication and creativity also succeeded in attracting visitors. In addition, community-based promotions, such as providing discounts for groups, also support the increase in the number of visits. However, this study also identified obstacles such as limited human resources and lack of technological knowledge to support digital promotion. The study concluded that planned and integrated promotions can increase the attractiveness of Surya Fam's Tourism Park as a leading family tourism destination. Recommendations provided include training for managers, strengthening digital promotions, and collaborating with local governments to expand the reach of promotions. This strategy is expected to encourage the development of tourism parks in a sustainable manner.

Keywords: Surya Fam's Tourism Park, Promotion, Family Tourism Destination, Tourism Development.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

21011135959

Penerbit

Pekanbaru : Universitas Riau FISIPOL Usaha Perjalanan Wisata., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

21011135959

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

upw

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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