CD Tugas Akhir

Kualitas Pelayanan Cv. Bilava Tour Sebagai Biro Perjalanan Wisata Di Pekanbaru

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This study aims to assess the service quality provided by CV. Bilava Tour to its guests and the impact of slow responses on service quality. The research method used is descriptive qualitative research with techniques for data collection, data reduction, data presentation, and conclusion drawing. The findings of this study indicate that: first, the service quality of CV. Bilava Tour has not been fully optimized in its implementation because certain indicators do not align with high-quality service, particularly the Responsiveness dimension. On the other hand, the Tangibles, Reliability, Empathy, and Assurance indicators have been well executed in providing services to guests in accordance with the company's vision, mission, and standard operating procedures (SOPs). Second, the impact of slow responses on service quality at CV. Bilava Tour includes decreased customer satisfaction, reduced customer loyalty, and potential loss of sales opportunities. The researcher suggests the need for additional staff and training, as well as human resource development, to optimize service quality.



Keywords: Service Quality, Slow Response

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2101112428

Penerbit

Pekanbaru : Universitas Riau FISIPOL Usaha Perjalanan Wisata., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2101112428

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

upw

Info Detail Spesifik

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Pernyataan Tanggungjawab

Mutia

Versi lain/terkait

Lampiran Berkas

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