CD Skripsi

Analisis Usaha Dan Strategi Pemasaran Industri Kecil Menengah (Ikm) Nafeesa Snack Di Kelurahan Simpang Baru Kecamatan Binawidya Kota Pekanbaru

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ABSTRACT
This study aims to determine the profile of the Nafeesa Snack business, analyze the
Nafeesa Snack business, and formulate the right marketing strategy. The research
was conducted at the Nafeesa Snack business in Binawidya District, Pekanbaru City
using the case study method. The data used consisted of primary and secondary
data. Business analysis includes the calculation of total production costs, gross
income, net income, R/C Ratio (RCR), and added value using the Hayami method.
Marketing strategy analysis was carried out using the SWOT and AHP approaches,
using the expert choice tool to determine priority strategies. Nafeesa Snack was
established in 2017 and currently employs seven workers to run the business.
Nafeesa Snack has four types of snack products, namely original onion crackers,
balado onion crackers, royco sticks, and cactus cookies. The results of the research
in November 2024 showed that the total production cost of Nafeesa Snack in
November 2024 was IDR 67,757,891.33. Gross revenue earned amounted to IDR
103,693,000.00. Net income earned amounted to Rp35,935,108.67 RCR of the
Nafeesa Snack business of 1.53 which means the Nafeesa Snack business is feasible
to run. The results of the marketing strategy priorities of Nafeesa Snack analyzed
using SWOT analysis and AHP, among others, are utilizing taste, product quality,
and trademarks to start marketing online.
Keywords: snacks, business analysis, marketing strategy

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

2106110545

Penerbit

Pekanbaru : Universitas Riau – F.PERTANIAN – AGRIBISNIS., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

2106110545

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

AGRIBISNIS

Info Detail Spesifik

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Pernyataan Tanggungjawab

daus

Versi lain/terkait

Lampiran Berkas

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