CD Skripsi

Analisis Strategi Umkm (Sektor Perdagangan) Dalam Meningkatkan Kemampuan Bersaing Di Pekanbaru

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The purpose of this research improve competitiveness UMKM (in the trade sector) in Pekanbaru. This research uses quantitative approach with descriptive research type. The sample of this research using census sampling technique. This research uses the analysis of internal (IFA), analysis external factor (EFA), and analysis SWOT for analysis the data. The result of this analysis show that UMKM in the trade sector in Pekanbaru can make optimization services and UMKM in the trade sector in Pekanbaru also can improve services facilities for UMKM can continue to survive and able to face competition. Keywords: UMKM, Analysis Internal Factor (IFA), Analysis External Factor (EFA), Analysis SWOT

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

02 02. 118 (0168)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Ekonomi dan Bisnis – Manajemen., 2018

Deskripsi Fisik

vi, 71 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

02 02. 118 (0168)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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