CD Skripsi

Pengaruh Kualitas Pelayanan Asuransi Jiwa PT. Prudential Life Assurance Terhadap Kepercayaan (Trust) Nasabah Di Kota Pekanbaru

---

ABSTRACT
Customer trust can be achieved through a service process, in which there is a process of fulfillment customer needs. This research was conducted at PT. Prudential Life Assurance Pekanbaru, be function for knowing the level quality of customer service, the level of customer trust, and the influence of service quality toward customer trust in PT. Prudential Life Assurance Pekanbaru. This research use descriptive quantitative research methods. Source of this data is from filling out questionnaires by respondents. Analysis data technic used in this research is descriptive analysis and quantitative analysis, and the data were analyzed using the SPSS program. This research using technique Simple Random Sampling. The sample used in this study amounted to 95 people. Result showed that tangible, reliability, responsiveness, and empathy has affect on customer trust. This is evidenced by the value of t count> t table (10.951> 1.985) and Significance

---

Availability

Detail Information

عنوان فروست

-

شماره بازیابی

01 05.118 (0108)

ناشر

Pekanbaru : Universitas Riau – FISIP – Sosiologi., 2018

مجموعه

ix, 154 hlm.: ill.: 29 cm

زبان

Indonesia

شابک/شاپا

-

رده بندی

01 05.118 (0108)

Content Type

-

Media Type

-

Carrier Type

-

ویرایش

-

موضوع (ات)

SOSIOLOGI

اطلاعات خاص اثر

-

Statement of Responsibility

JAKA

Other version/related

فایل پیوست

Comments

---

You must be logged in to post a comment