Image of Pengaruh Label Halal, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Makanan Dalam Kemasan Dan Dampaknya Pada Loyalitas Mahasiswa Fakultas Ekonomi Universitas Islam Riau
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Pengaruh Label Halal, Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Produk Makanan Dalam Kemasan Dan Dampaknya Pada Loyalitas Mahasiswa Fakultas Ekonomi Universitas Islam Riau

The halalness of a food is very important as the command of Allah in the Qur'an, because with us consuming halal food means that we have carried out the command of Allah. This research was conducted on students of the Faculty of Economics, Riau Islamic University. Data collection techniques used were using a questionnaire while for data processing using SPSS.
The results of this study indicate that: 1) Halal label has a positive and significant effect on purchasing decisions 2) Product quality has a positive and but not significant effect on purchasing decisions 3) Prices have a positive and significant effect on purchasing decisions 4) Purchasing decisions have a positive and significant effect on loyalty . Based on the results of the study, the halal label is very important in every food product in the package so that anyone who consumes it feels comfortable.

Keywords : halal label, product quality, price, purchase decision, loyalty

Ketersediaan
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Perpustakaan Universitas Riau 10 03. 219 (0164)
10 03. 219 (0164)
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
10 03. 219 (0164)
Penerbit
Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen.,
Deskripsi Fisik
xv, 96 hlm.; ill.; 29 cm
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
10 03. 219 (0164)
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
PASCASARJANA (MAGISTER) MANAJEMEN
Info Detail Spesifik
-
Pernyataan Tanggungjawab
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Tidak tersedia versi lain

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