CD Tesis

Pengaruh Kualitas Produk,Kualitas Pelayanan Dan Harga Terhadap Kepuasan Dan Loyalitas Pelanggan Indihome Di Kota Pekanbaru

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The study was conducted on Indihome Customers in Pekanbaru City. The aim is to find out the direct effect of Product Quality, Service Quality and Price on Customer Satisfaction and Loyalty. This study took a sample of 100 people. The variables used are Product Quality, Service Quality, Price, Customer Satisfaction and Customer Loyalty. Data were analyzed using SEM (Structural Equation Modeling) analysis which is operated through the Smart PLS 3.2.7 program
The results showed that there was an influence namely Product Quality, Service Quality and Price on Customer Satisfaction and Loyalty, the higher the level of customer satisfaction would increase customer loyalty to Indihome Pekanbaru City.

Keywords: Product Quality, Service Quality, Price, satisfaction and Loyalty

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 03. 220 (0002)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Manajemen., 2020

Deskripsi Fisik

xii, 92 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 03. 220 (0002)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

PASCASARJANA (MAGISTER) MANAJEMEN

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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