CD Skripsi

Distribusi Pemasaran Hasil Tangkapan Nelayan Yang Di Daratkan Di Bangliau Mara Kelurahan Bagan Barat Kecamatan Bangko Kabupaten Rokan Hilir Provinsi Riau

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ABSTRACT
This research aims to identify the distribution channels of fishermen's catch marketing that are landed in Bangliau Mara, to determine the amount of marketing margins received at each marketing agency of fishermen's catches, to determine the level of marketing efficiency of fishermen's catches at each marketing institution in Bangliau Mara The method used is a survey method by directly observing the research object by collecting data through questionnaires, determining respondents using census and snowball methods, totaling 63 people. The results showed the highest total marketing margin in the marketing distribution activities of fishermen's catches in Bangliau "Mara" in the Pekanbaru agent channel occurred in shrimp species as a whole as Rp 30.000; Kandis agent channels also occur in shrimp species as a whole as Rp 26.000; Duri agent channels occur in shrimp, mackerel fish, Senangin fish, and gulama fish as a whole each type of shrimp and fish amounting to Rp 24.000; while the Dumai agent channel occurs in the catch in the form of shrimp, the overall marketing margin of Rp 25.000.- an efficient marketing channel is a marketing channel (I), using the concept of marketing costs carried out by marketing channels (I), using the concept of marketing costs carried out at the lowest cost for the Kandis area on Tenggiri fish commodities which is 4.6% and Shrimp of 4.8%. Duri area in mackerel is 4.5% and Shrimp is 4.7%. In the Dumai area for Tenggiri fish commodities by 4.3% and Shrimp was 4.1%.
Keywords: Marketing margins, efficiency, distribution channels

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

04 06. 120 (0025)

Penerbit

Pekanbaru : Universitas Riau – Fakultas Perikanan dan Ilmu Kelautan– Sosial Ekonomi Perikanan., 2020

Deskripsi Fisik

x, 75 hlm.; ill.; 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

04 06. 120 (0025)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

SOSIAL EKONOMI PERIKANAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

DAUS

Versi lain/terkait

Lampiran Berkas

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