CD Skripsi

Strategi Kampanye Dinas Lingkungan Hidup Dan Kebersihan Dalam Mengkampanyekan Zero Waste Lifestyle Di Kota Pekanbaru

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Garbage is one of the factors causing environmental damage that requires more attention. Pekanbaru City is a big city in Riau with the amount of waste amounting to 745.2 tons/day. Plastic is one of the biggest problems and is the largest contributor to waste in the world which takes up to 200 years to destroy. Plastic waste is a threat to the city of Pekanbaru because of the lack of public awareness of the dangers of plastic waste. The research aims to determine identify strategies for identifying campaign problems, campaign management strategies and post campaign strategies for Zero Waste Lifestyle by Dinas Lingkungan Hidup dan Kebersihan (DLHK) Pekanbaru City.
This research uses qualitative research methods with the presentation of descriptive analysis, namely by describing the state of the subject or object of research based on the facts that appear. The informants in this research were 7 people taken based on purposive techniques. The data collection technique used is semi structured interview, non-participant observation and documentation of notes, data and photos related to Zero Waste Lifestyle campaign. The interactive data analysis model the author uses to describe the results of the research in data analysis techniques and for checking the validity of the data the researcher uses the triangulation technique, the extension of participation.
The results of the research showed that the strategy to identify problems carried out by DLHK Pekanbaru City was to determine and analyze environmental issues that occurred, namely in Pekanbaru City waste became a difficult problem to overcome due to the lack of public awareness. Strategy management campaign DLHK Pekanbaru City by identifying targets, namely Generation Z born in 1995-2012. The communicator strategy is chosen based on credibility, namely having the ability to public speaking, can convey environmental messages well, and has saved the use of plastic. Message management is by delivering informative and persuasive messages that are packaged in easy to understand language and through poetry, jingles, dance, fairy tales and interspersed with games and door prizes. The media used in this campaign were group media and were assisted by social media and electronic media. The post campaign strategy is campaign evaluation, The advantages can be seen from the positive response from Generation Z by reducing the use of plastics, deficiency can be seen from the obstacles in implementing this campaign, namely the problem of funds and time problems.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0040)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

xiii, 124 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0040)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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