CD Skripsi
Efektivitas Komunikasi Akun Instagram @Diskominfoprovriau Sebagai Media Informasi Kegiatan Pemerintah Provinsi Riau (Survei Pada Konten Covid-19)
Communication it self has its own purpose in conveying information. To achieve this goal, effective communication is required. According to Andre Hardjana, communication can be effective if it consists of these 6 indicators, these are the recipient of the message (receiver), the content of the message (content), channel (media), format (format), message source (source), punctuality (timing). Instagram is one of the social media platforms that attract a lot of people in Indonesia and ranked second from many social media platforms. Instagram is not only effective for communication platform, but also effective in providing online information, for general information or specific information. @diskominfoprovriau is an Instagram account of The Government of Riau Province that provides information about the activities of the Riau’s Province Government. The purpose of this study is to determine the effectiveness communication level of the @diskominfoprovriau Instagram account as an information media of the Riau Provincial Government.
A quantitative research method is used in this research. The data collection techniques used was questionnaires and documentation and the method used in distributing questionnaires was done online by using Google form. Population in this study was 13,000 followers, and then by using the Slovin formula, we obtained a sample of 388 respondents. The sampling technique used in this study was purposive sampling technique. The data analysis technique used in this study was descriptive statistical techniques.
The results indicates the communication effectiveness level of the @diskominfoprovriau Instagram account as an information media for the activities of the Riau Provincial Government is classified as very effective. The results obtained from the processing data based on six indicators, which each sectors reaches an average scale of 3,51 on the Receiver indicator, 3,40 point on the Content indicator, 3,45 point on the Media indicator, 3,42 point on the Format indicator, 3,43 point on the Message Source indicator, and 3,46 point on the Timing indicator. In conclusion by using the average formula, the obtained result of all indicators is 3,44 which included as the very effective scale range. This result shows that the Instagram account @diskominfoprovriau is a very effective media as an information media for providing the information of the activities of the Riau’s Province Government.
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