CD Skripsi

Komunikasi Pariwisata Dinas Kebudayaan Dan Pariwisata Dalam Pengembangan “Kampung Wisata Okura” Sebagai Destination Branding Kota Pekanbaru

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Pekanbaru City has great potential in increasing the tourism sector. This is one of the great assets for the Pekanbaru government to develop tourism in Pekanbaru City. Currently, the Pekanbaru City Culture and Tourism Office is making a tourism development program for Pekanbaru City aimed at branding tourism to make it an icon of Pekanbaru City itself. One of the tourist destinations being developed by the Pekanbaru City Culture and Tourism Office is Okura Tourism Village. Okura Tourism Village is a village that has culture, natural beauty, and community activities that can be a special attraction for tourists who come to visit. This study aims t o determine the stages of destination branding carried out by the Pekanbaru City Culture and Tourism Office in developing the Okura Tourism Village
This study used qualitative research methods. The research subjects were 6 peopleThe data collection was carried out through interviews, observation, and documentation. The data analysis technique is to reduce data, present the data, draw conclusions and evaluate it by using the data validity checking technique, namely triangulation.
The results of this study indicate that the Pekanbaru City Culture and Tourism Office implements destination branding five stages in developing Okura Tourism Village. First, mapping the market potential, namely developing the potential of Malay Culture in Okura Tourism Village, identifying current trends in society. Then take advantage of technological factors, creating and developing tourist objects in Okura Tourism Village. Second, the brand identity the name of the tourist destination is Okura Tourism Village Third, promotion through online media, websites, building good relationships with the community. Fourth, the participation of the parties involved, namely in collaboration with the travel agency Pokdarwis, as well as several hotels. Fifth, monitoring evaluation and review, in this case Pekanbaru City Culture and Tourism Office, implements it by monitoring complaints or suggestions from visitors through social media and direct delivery. then collected then an evaluation process is carried out in the form of improvements

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

01 06.121 (0044)

Penerbit

Pekanbaru : Universitas Riau – FISIP - Ilmu Komunikasi., 2021

Deskripsi Fisik

xii,106 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

01 06.121 (0044)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

ELFITRA

Versi lain/terkait

Lampiran Berkas

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