CD Tesis

Komodifikasi Agama Dalam Program Siraman Qolbu Bersama Ustadz Dhanu Di Mnctv

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There are many models of da'wah that can be done, one of which is
preaching on television. Almost every TV station broadcasts Da'wah programs,
one of which is MNCTV, namely Siraman Qolbu with Ustad Dhanu who combines
tausyiah with non-medical treatment methods. This program has received a
warning from KPI because it is considered to have more mystical elements than
its da'wah, even though this program remains one of MNCTV's flagship
programs. This study was aims to determine of commodification of religion in the
Qolbu siraman program with Ustadz Dhanu.
This research used qualitative research methods to obtain research
results by using Semiotic Analysis from Roland Barthers and literature studies.
The results of the study shows indicate that there is a practice of
commodifying content which can be seen from the use of religious symbols, both
verbal and non-verbal, commodification of audiences by obtaining ratings and
product placements and commodification of workers or performers.
Keywords: Comodification, economy political media,semiotic analysi

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 11. 221 (0010)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Komunikasi., 2021

Deskripsi Fisik

x, 98 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 11. 221 (0010)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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