CD Tesis

Komunikasi Pemasaran Politik Calon Legislatif Perempuan (Studi Kasus Pada Kampanye Caleg Perempuan Terpilih Dprd Kota Dumai Di Pemilu Legislatif 2019)

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The women's revolution movement or political women became an
interesting phenomenon in the 2019 Legislative Election (Pileg). The proof is that
the results of the 2019 Pileg succeeded in bringing 3 female Legislative Candidates
(Caleg) elected to become members of the Dumai City DPRD, namely Syarifah SH,
Sri Wanah and Hj Haslinar S. M.Si sauce. This study aims to describe and analyze
political message strategies in the form of credibility, political platforms and
development ideas. Then describe the campaign techniques and analyze the use of
media by the elected female legislative candidates.
The research method used is qualitative with a case study approach. This
study uses the theory of empathy and homophily, the theory of information
integration and the five functional stages development campaign model as the basic
concepts. Data collection techniques through in-depth interviews, observation and
documentation studies. Determination of informants was carried out through a
purposive method consisting of 14 related parties namely elected female legislative
candidates, success teams, party leaders, entrepreneurs/voters and academics.
Processing research data using data analysis techniques Miles and Hubberman
with checking the validity of the data or data validation using validation techniques
utilizing the type of triangulation of sources.
The results of the study show that the strategy of campaign messages
through credibility, political platforms and development ideas is one of the most
important and benchmarks for every woman who goes into politics. This can be an
advantage and can be a drawback. Meanwhile, face-to-face campaign techniques
and face-to-face meetings with voters remain a mainstay for legislative candidates
if they want to be elected. Then the more maximum use of the media, the more
female legislative candidates will be known and chosen by the voting community.
Keywords: Candidates, Political Marketing Communication, Campaign, Women

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

10 11. 221 (0014)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Komunikasi., 2021

Deskripsi Fisik

xv, 188 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

10 11. 221 (0014)

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

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Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

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