CD Tesis

Komunikasi Pemasaran Politik Legislator Wanita Partai Amanat Nasional (PAN) Riau Ade Hartati

---

Political Marketing Communication has a very important role to introduce
political candidates to the public. In this research, it will be seen what kind of
political marketing communication is carried out by the woman legislator of the PAN
Party, Ade Hartati. She is known as a female politician who does not inherit political
traces from the family. Political Marketing Communication conducted by Ade Hartati
three years before his first legislative election in 2009. Political Marketing
Communication conducted by Ade Hartati then gave birth to political branding
herself in society.
This research, which uses descriptive qualitative research methods, collects
data using in-depth interview. With the resource person Ade Hartati, the Team of
Management, Political Partners and education practitioners, political analyst DR.
Andi Yusran, communication Analyst at Riau DR. Aidil Haris.
The results of the research found that Ade Hartati received political branding
as a politician who is close to his people and has the majority of support from women
who are indeed in line with his political issues. Ade Hartati succeeded in impressing
the news media so that she made her name as a female politician quite well known
among the wider public.
Key Words : Political Marketing Communication, Political Branding, Woman
Legislator, Ade Hartati

---

Ketersediaan

Informasi Detail

Judul Seri

-

No. Panggil

10 11. 221 (0017)

Penerbit

Pekanbaru : Universitas Riau – Pascasarjana – Tesis Ilmu Komunikasi., 2021

Deskripsi Fisik

xi, 146 hlm.: ill.: 29 cm

Bahasa

Indonesia

ISBN/ISSN

-

Klasifikasi

10 11. 221 (0017)

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

-

Subjek

ILMU KOMUNIKASI

Info Detail Spesifik

-

Pernyataan Tanggungjawab

FATAH

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus masuk sebelum memberikan komentar