CD Tesis
Pengaruh Media Instagram Terhadap Minat Pembelian Kamar Pada Hotel Pesonna Pekanbaru Dengan Pemenuhan Informasi Sebagai Variabel Intervening
The ability of mass communication technology that is increasingly
developing makes today's society change rapidly along with the development of
increasingly sophisticated times. The mass media has also experienced rapid
development more than ever before. This is marked by the emergence of new
media, namely online media or commonly called the internet. The development of
increasingly advanced technology that makes the internet one of the needs of
today's society, and the convenience it offers is the main attraction. This increase
makes the internet a huge market potential for business people to expand market
share and increase sales.
The purpose of this study was to empirically analyze the influence of
Instagram @pesonnahotelpekanbaru media on interest in purchasing rooms at
Pesonna Hotel Pekanbaru with information fulfillment as an intervention.
Results Based on the research, it is known that the Instagram
@pesonnahotelpekanbaru media and the fulfillment of information on the media
affect the interest in purchasing rooms at Pesonna Hotel Pekanbaru. In addition,
it was also found that Instagram media had a significant and positive effect on
interest in purchasing rooms at Hotel Pesonna Pekanbaru mediated by
information fulfillment variables with an effect of 89.0% and the influence of
other variables.
Keywords: Instagram media, information fulfillment, purchase imterest
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